A leading luxury travel agency has opened a travel boutique in Forres as part of ambitious plans for growth.
Murray Travel’s new outlet are its third in the north of Scotland and occupy the familiar building once occupied by Beaver Travel.
The move follows last year’s takeover of Alba Travel and Beaver Travel, which came with a commitment to maintaining a presence in both Forres and Elgin. The firm’s Elgin branch opened earlier this year.
Director Scott Murray, who grew up in Forres and lives nearby in Nairn, said: “Opening our new boutique in Forres is the realisation of a year’s worth of hard work and determination to provide the people of Forres with high quality travel services.
“When we took on Alba Travel and Beaver Travel last year, we promised to remain engaged with the local community in Forres – and now that we have found the perfect premises, we’re delighted to be back in action. For me to be returning to work in the town where I grew up is a great feeling.
“It’s important to us that our customers feel at ease when making travel arrangements, so we are pleased that they will see many familiar faces when visiting our new boutique. Our travel advisors are passionate about finding holidaymakers the trip of a lifetime, and can’t wait to start working with people in the area again.”
Informal, relaxed atmosphere
Murray Travel’s Forres team will work in store and remotely to offer customers true flexibility when making their travel arrangements. The boutique maintains the same informal, relaxed atmosphere as its branches in Inverness and Elgin. Customers are greeted with complimentary coffee – or a drink from the onsite bar – as they discuss their holiday plans, in an environment that feels more like a VIP luxury lounge than a traditional travel agency.
Murray Travel was established in 2014 by husband-and-wife team Scott and Sarah Murray, who added to their portfolio in 2021 with the takeover of local agencies Alba Travel and Beaver Travel. The firm operates travel boutiques in Inverness, Elgin and Forres. Mr and Mrs Murray also co-founded Wanderluxe, a homeworking agency based in Sawbridgeworth, and Mr Murray is a director in hospitality group, Cru Holdings.
The Murray Travel team has won numerous awards for its high quality of customer service and innovative business practice. It was recently named Luxury Travel Agency of the Year at the TTG Luxury Travel Awards.
Murray Travel is a member of ABTA, AITO and the Scottish Passenger Agents’ Association. For more information, visit www.murraytravel.co.uk or head to @themurraytravel on Facebook, Instagram and LinkedIn.
Pictured left to right are executive manager Ross Sharratt, branch manager Aimee Morgan and director Scott Murray.