Forres whisky maker Benromach has launched a bold new look inspired by the Speyside distillery’s history and traditional approach to making their multi-award-winning single malt whisky.
However, it hasn’t changed the recipe that gives it the character and taste it has become famous for.
Made by hand in Forres, Benromach is a traditional Speyside distillery owned by a family intent on producing single malt the right way. Its small team of distillers rely entirely on their expertise and senses to make the finest hand-made whisky, matured exclusively in first-fill casks, with a subtle smoky character and authentic Benromach taste.
The new look comes off the back of numerous recent awards for Benromach single malt whiskies. In May, Benromach 15 Years Old received a double gold medal at the San Francisco World Spirits Competition – an accolade only given to a liquid if the judging panel unanimously awards it a Gold rating and considers it to be among the finest products in the world. Benromach 10 Years Old was awarded a gold at the same competition.
Commenting on its new look, Andrew Hannah, Head of Brand at Benromach, said: “We took inspiration for our new look from the hand-painted sign that used to adorn the roof over the kiln, along with the distinctive red doors around the distillery and the iconic red-brick chimney.
“The design aims to convey the genuine handcrafted care that goes into Benromach and to serve as a promise that every drop is made in Forres using just four ingredients: barley, water, yeast and the expertise of our distillers.
“Although the design for Benromach has changed, the character, taste and quality of our award-winning single malts remains the same.”
The new-look Benromach 10 Years Old, 15 Years Old and 2009 Cask Strength Vintage are exclusively available from The Whisky Exchange in the United Kingdom for the next three months. The specialist online drinks retailer named Benromach 15 Years Old as its ‘Whisky of the Year 2020’ in a blind tasting last year. The whiskies will also be available in specialist retailers in France and Germany from the beginning of June, before being rolled out to markets around the world over the next few months.