A96 Active Advertising

Place Category: Business ServicesPlace Tags: Active Advert Physical-web

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  • Worlds first 100-mile Active Advertising road: Inverness to Aberdeen

    This Active Advertising road will offer Eddystone-URL adverts for road users via long-range ‘LoRa’ modems. Eddystone-URL adverts are available via the Chrome browser on both Android & Apple platforms.

    These Eddystone-URL adverts will be updateable by the advert client’s only. Local conditions like temperature & humidity will be recorded for analytics and public use.

    Eddystone-URL adverts will include warnings, road conditions and other road/area relevant data. This system will be free to use for all public & businesses.

    Running costs will be covered by client advertising. Local bus & shipping companies are welcome to take part in this project.

    One benefit would include improved fleet management. Companies traveling the A96 on a daily occurrence are encouraged to see how Active Advertising works for them.

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